Technology Updates

Amazon announced Kindle Fire tablets measuring 7″ which is aimed at readers of E-Book that also has multimedia functions and online.

Kindle Fire is an Android tablet with a large-scale customization wrapped with the application, skins, browser, and the Android application market made by Amazon. The customization did not even leave a trace that these tablets are Android OS, where all associated with Google was changed or eliminated. Kindle Fire physically looks very similar to BlackBerry Playbook, both of sizes and designs and materials. The similarity occurs because both are produced by the same company, Quanta.

In terms of specifications, there is nothing special about this Amazon tablet; no camera, only Wifi connectivity; and multimedia capabilities, processor and battery life on average. But that makes it superior and noteworthy is the sale price. The price of Kindle Fire according to Amazon official site is $199, where the price is much cheaper when compared to iPad (U.S. $ 499-899), Playbook (U.S. $ 499-699) or other Android tablets.

Kindle Fire lowest price obtained from the specifications that are not prominent, and the taking of profit margin which is not great for every device sold. Then where Amazon gets the profit? Since Amazon is selling E-Book content (online book), then they choose to lose in Kindle Fire sales with a compensation benefit from the sale of E-Book and the presence of the ads that appear on each.

Indeed Kindle Fire tablet is not a competitor or iPad killer, but considering the price is very cheap, Kindle Fire will certainly attract customer segments that need affordable tablet to read E-Book without the frills of other features that are not too important.

Kindle Fire Specifications